Sunday, the biggest TV advertising day in America, has become a crowded place: with over 50 advertisers competing for viewers attention, how do you stand out? Winners announced: October each year (please double check with MMA as this keeps changing). Of those consumers who took part, 85 percent opted into further communication with the brand. COW conceptualized and produced the first ever tweet-activated vending machine. One50one was tasked to create an integrated marketing campaign around the Hennessy Kaws partnership, highlighting the Kaws-designed Hennessy.S. The Goal: Launch the Range Rover Evoque to a younger, more tech-savvy target audience, who live on their iPads and iPhones, and look for innovative online experiences. In 2011, the MMA rebranded the awards The Smarties. But wait, who said fun games cant be educational? Best Use of Mobile Social Media Gold: BOS Ice Tea and COW Africa for Bev Twitter activated vending machine (South Africa/emea) Bronze: Molson Coors and Olson for Coors Light Iced T USA/NA Video case study: Bev Twitter activated vending machine (South Africa). Previous winners with videos and case studies: 20 winners 2009 winners, congratulations to the MMA Awards Winners.
Winners of the MMA Global Mobile Marketing Awards 2012 - mobiForge
Gold: Chevy, Goodby, Silverstein, and Partners and Detroit Labs for Chevy Game Time app (USA/NA). Global Publisher/Media Company of the Year in Mobile Marketing: Pandora. See what roberta silverstein (rlondonsilverst) has discovered on Pinterest, the world s biggest collection of ideas. See more ideas about Rings, Pandora jewelry and Accessories. Save 15 off your order with code, pNST15 and create a custom gifts for her.
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To do this, COW used a Bevmax 4-45 vending machine, and proceeded to showcase its inner-workings with microphones, cameras, lights and speakers through on-machine displays. Marketing strategy award for Innovation Gold: Nike and R/GA for Nike FuelBand (USA/NA) Silver: Goodby, Silverstein, and Partners/Chevy and Detroit Labs for Chevy Game Time app (USA/NA) Marketing strategy award for Mobile App Gold: Johnson Johnson / Band-Aid and JWT New York Band-Aid Magic Vision. Bottle to a diverse audience. A swipe across the screen slowly let the light back in and revealed the Earth Hour countdown. Run across the major Norwegian media site of Aftenposten and Dagbladet, this showed that the days of static mobile advertising are over. Earth Hour asks people to turn their lights off at home to fight climate change. Cherry created a robust partner proposition to bring to the UKs market leaders in key categories including entertainment, high street retail, and dining. It rewarded players attention with awesome prizes including 20 Chevys and got entire parties to watch our ads again and again: first on TV, then in the app, then online.